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Advocacy coaching is the idea that an effective advocacy campaign, which incorporates little known strategies to change public policy, is best done with the help of a real person.

When it comes to policy advocacy, there is no shortage of books, trainings and videos. It's not that people are lacking the information on how to advocate for change. What they're lacking is an expert who can help remove the complexity from the process and guide them step-by-step to achieve the change they're seeking. This is what an advocacy coach does.

Additionally, advocacy coaches are backed up by a team of experts who can assist on everything from working with the media, building coalitions and doing in-depth research.

We start from a place of wanting to say "yes" to everyone. What we do next is to help test the campaign idea, to ensure that others also want to support the change that it seeks.

aCoach.org does not support campaigns that promote regressive or discriminatory policies. We take inspiration from civil and human rights leaders, as well as those who speak truth to power.

With a grant you get funding and oversight. With aCoach.org, you get funding and a team of experts to help you succeed.

We take inspiration from firms like Andreessen Horowitz, where they invest heavily in providing domain experts and valuable services for the causes they choose to back.

We started aCoach.org after realizing that all the manuals, trainings and teaching we were doing were not having the desired impact of "activating" more people and organizations to advocate for change.

By combining the body of important behavior change research with proven strategies to change public policies, we came up with a new way to engage people, incentivize them to advocate for change and provide them with the support that would help their campaigns succeed.